No more Comparisonitis!
Your messaging is what is going to attract your ideal clients, so it is really important that you craft a well thought out and targeted message that will communicate exactly who you are going to help and how. It sounds simple, but it can be the one step that can throw the cat amongst the pigeons if you do not get it right. Simply put, your marketing message is what you say to your audience when you’re selling them on what you do.
Your message has the ultimate power to influence and persuade your clients to want to know and hear more from you. It has to prompt an emotional response.