They are vital to a successful, consistent, recession proof business.
You will know what you need to focus on to grow your business.
You will have an insight with what your Ideal customer needs are, that may never have crossed your mind before!
Gets you focused and takes you from working in your business to on your business.
Keeps you grounded.
Helps you grow your business by knowing how to help your customer.
It prevents you from being taken off course by shiny objects.
You will have a go to document that helps you with all your marketing.
You will be clearer with how to create an impact and be noticed.
People will stand up and take notice when you are clear with what you are offering and how you can help.