They are vital to a successful, consistent, recession proof business.
You will know what you need to focus on to grow your business.
You will have an insight with what your Ideal customer needs are, that may never have crossed your mind before!
Gets you focused and takes you from working in your business to on your business.
Keeps you grounded.
Helps you grow your business by knowing how to help your customer.
It prevents you from being taken off course by shiny objects.
You will have a go to document that helps you with all your marketing.
You will be clearer with how to create an impact and be noticed.
People will stand up and take notice when you are clear with what you are offering and how you can help.
1 Look at what you want your Business to stand for?
What is your business? What do you do?
Can you communicate your vision and how you help your clients?
2. How would you describe your Ideal clients & the products & services you will offer?
It’s important to understand your customers Journey at each stage and who they are?
Depending on the product or service you offer you will need to clearly understand what your customers’ needs are?
From when they first become aware of you to their initial purchase at an entry level, then through to a stage where a shared vision is reached.
3. What marketing and systems will you need?
What marketing channels will you use that work best for you?
What are they, and how will you implement your campaigns?
What systems do you have in place to make your marketing happen?
How do you want your brand to feel?
What is your story?
People don’t buy from you because of your pretty logo, they buy your products and services because of YOU.
The quicker you figure out what you stand for and the emotions you want to depict in your brand, the better.
How do you want visitors to feel when they visit your website?
What colours best suit those feelings?
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